/* ============================
  STRATÉGIE / MESSAGES / OPTIMISATION
  ============================ */

.strategies-marketing {
  --strategy-gradient: var(--gradient-strategy);
}

.social-proof-logos-strategy {
  display: grid;
  grid-template-columns: repeat(7, max-content);
  column-gap: 28px;
  row-gap: 14px;
  justify-content: start;
  align-items: center;
  max-width: 100%;
}

.social-proof-logos-strategy img {
  height: 54px;
}

.social-proof-logos-strategy img[alt="Logo Omerta"] {
  filter: brightness(0) saturate(100%);
}

@media (max-width: 980px) {
  .social-proof-logos-strategy {
    grid-template-columns: repeat(4, max-content);
  }
}

@media (max-width: 640px) {
  .social-proof-logos-strategy {
    grid-template-columns: repeat(3, max-content);
  }
}

.strategy-products-section,
.messages-products-section,
.optimization-products-section {
  display: flex;
  justify-content: center;
}


.strategy-products-text {
  max-width: 450px;
  text-align: left;
}


.strategy-products-content{
  margin-top: 30px;
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
  gap: 100px;
  align-items: center;
}




.messages-products-section {
  color: var(--bg-white);
  clip-path: polygon(0 7%, 100% 0, 100% 93%, 0 100%);
  margin: -60px 0;
}

.strategy-products-section {
  padding-bottom: 130px;
}

.optimization-products-section {
  padding-top: 130px;
}

.messages-products-section,
.optimization-products-section {
  border-top: 1px solid var(--border-light);
}

.strategy-products-container,
.messages-products-container,
.optimization-products-container {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}







.optimization-products-content {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
  gap: 48px;
  align-items: center;
  

}

.messages-products-content {
  width: min(100%, 980px);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 32px;
}

.messages-products-text {
  text-align: center;
  max-width: 760px;
}



/* Dark theme adjustments for messages section */
.messages-products-section {
  --msg-bg: var(--text-primary);
  --msg-text: var(--bg-white);
  --msg-muted: var(--white-70);
  --msg-ghost: var(--white-04);
  --msg-border: var(--white-10);
  color: var(--msg-text);
}

.messages-products-section .messages-products-header h2,
.messages-products-section .messages-products-header p,
.messages-products-section .messages-products-text p,
.messages-products-section .messages-products-text h3,
.messages-products-section .messages-timeline-title,
.messages-products-section .timeline-label {
  color: var(--msg-text);
}

.messages-products-section .messages-products-header p,
.messages-products-section .messages-products-text p {
  color: var(--msg-muted);
}

.messages-products-section .timeline-label {
  background: var(--white-04);
  border: 1px solid var(--white-10);
  color: var(--msg-text);
}

.strategy-products-list,
.messages-products-list,
.optimization-products-list {
  list-style: none;
  max-width: 300px;
  padding: 0;
  margin: 24px 0 0;
  display: grid;
  gap: 12px;
  
}

.strategy-products-list li,
.messages-products-list li,
.optimization-products-list li {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 12px 14px;
  border-radius: 14px;
  border: 1px solid var(--border-light);
  background: var(--bg-soft);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.strategy-products-list li:hover,
.messages-products-list li:hover,
.optimization-products-list li:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 24px var(--black-05);
}

.strategy-products-section {
  --sa-blue: var(--brand-blue);
}

.strategy-products-list li i,
.strategy-hub-item i {
  color: inherit;
}

.strategy-products-list li:hover {
  background: var(--bg-soft);
  border-color: var(--border-light);
  color: inherit;
}

/* ============================
   SECTION 1 — STRATÉGIE (HUB)
   ============================ */

.strategy-hub {
  position: relative;
  height: 400px;
  max-width: 520px;
  margin: 0 auto;
  background: transparent;
  border-radius: 28px;
  padding: 0;
}

.strategy-hub::before {
  content: "";
  position: absolute;
  inset: -60px;
  border-radius: 48px;
  border: none;
  background: transparent;
  box-shadow: none;
  z-index: 0;
}

.strategy-hub-center {
  position: absolute;
  left: 50%;
  top: 52%;
  transform: translate(-50%, -50%);
  z-index: 2;
  padding: 16px 24px;
  border-radius: 16px;
  border: 1px solid var(--border-light);
  background: var(--white-70);
  backdrop-filter: blur(16px) saturate(140%);
  -webkit-backdrop-filter: blur(16px) saturate(140%);
  color: var(--bg-navy);
  /* box-shadow: 0 12px 30px var(--black-20); */
  font-weight: 600;
  letter-spacing: 0.04em;
}

.strategy-hub-item {
  position: absolute;
  z-index: 2;
  width: 165px;
  padding: 12px 16px;
  border-radius: 14px;
  border: 1px solid var(--border-light);
  background: var(--white-70);
  backdrop-filter: blur(16px) saturate(140%);
  -webkit-backdrop-filter: blur(16px) saturate(140%);
  color: var(--bg-navy);
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  /* box-shadow: 0 12px 28px var(--black-20); */
  transition: background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}

.strategy-hub-item:hover {
  background: var(--sa-blue);
  border-color: var(--sa-blue);
  color: var(--bg-white);
}

.strategy-products-section:has(.strategy-products-list li[data-key="objectifs"]:hover)
  .strategy-hub-item[data-key="objectifs"],
.strategy-products-section:has(.strategy-products-list li[data-key="audiences"]:hover)
  .strategy-hub-item[data-key="audiences"],
.strategy-products-section:has(.strategy-products-list li[data-key="plateformes"]:hover)
  .strategy-hub-item[data-key="plateformes"],
.strategy-products-section:has(.strategy-products-list li[data-key="temps-forts"]:hover)
  .strategy-hub-item[data-key="temps-forts"],
.strategy-products-section:has(.strategy-products-list li[data-key="estimation"]:hover)
  .strategy-hub-item[data-key="estimation"] {
  background: var(--sa-blue);
  border-color: var(--sa-blue);
  color: var(--bg-white);
}

.strategy-hub-item.item-1 { left: 50%; top: 4%; transform: translate(-50%, -50%); }
.strategy-hub-item.item-2 { left: 90%; top: 30%; transform: translate(-50%, -50%); }
.strategy-hub-item.item-3 { left: 78%; top: 88%; transform: translate(-50%, -50%); }
.strategy-hub-item.item-4 { left: 22%; top: 88%; transform: translate(-50%, -50%); }
.strategy-hub-item.item-5 { left: 10%; top: 30%; transform: translate(-50%, -50%); }

.strategy-hub-lines {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
  z-index: 1;
}

.strategy-hub-lines line {
  stroke: var(--border-light);
  stroke-width: 1;
  stroke-linecap: round;
}

/* ============================
   SECTION 2 — MESSAGES (TIMELINE)
   ============================ */

.messages-products-visual {
  width: 100%;
  max-width: 860px;
  --timeline-duration: 4.5s;
  margin-top: 56px;
  margin-bottom: 56px;
}

.messages-timeline-title {
  text-align: center;
  font-weight: 600;
  margin-bottom: 16px;
  color: var(--msg-text);
}

.messages-arrow-track {
  position: relative;
  height: 4px;
  border-radius: 999px;
  margin: 0 auto 24px;
  background: var(--white-10);
  overflow: visible;
}

.messages-arrow-fill {
  position: absolute;
  left: 0;
  top: 0;
  width: 100%;
  height: 100%;
  transform-origin: left center;
  transform: scaleX(0);
  border-radius: 999px;
  background: linear-gradient(90deg, var(--brand-blue) 0%, var(--brand-blue) 88%, rgba(255,255,255,0.10) 100%);
  animation: messagesArrowFill var(--timeline-duration) linear infinite;
}

.messages-timeline {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.timeline-step {
  position: relative;
  flex: 1;
  text-align: center;
}

.timeline-label {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 10px 12px;
  border-radius: 12px;
  border: 1px solid var(--white-10);
  background: var(--white-04);
  color: var(--msg-text);
  font-weight: 500;
  transition: background-color 0.25s ease, border-color 0.25s ease, color 0.25s ease;
  animation-duration: var(--timeline-duration);
  animation-timing-function: linear;
  animation-iteration-count: infinite;
}

.timeline-label i {
  color: inherit;
}

.timeline-step:nth-child(1) .timeline-label {
  animation-name: messagesChipStateStep1;
}

.timeline-step:nth-child(2) .timeline-label {
  animation-name: messagesChipStateStep2;
}

.timeline-step:nth-child(3) .timeline-label {
  animation-name: messagesChipStateStep3;
}

@keyframes messagesArrowFill {
  0% {
    transform: scaleX(0);
  }
  95% {
    transform: scaleX(1);
  }
  100% {
    transform: scaleX(0);
  }
}

@keyframes messagesChipStateStep1 {
  0%,
  14% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
  18%,
  95% {
    background: var(--brand-blue);
    border-color: var(--brand-blue);
    color: var(--bg-white);
  }
  100% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
}

@keyframes messagesChipStateStep2 {
  0%,
  44% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
  48%,
  95% {
    background: var(--brand-blue);
    border-color: var(--brand-blue);
    color: var(--bg-white);
  }
  100% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
}

@keyframes messagesChipStateStep3 {
  0%,
  74% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
  78%,
  95% {
    background: var(--brand-blue);
    border-color: var(--brand-blue);
    color: var(--bg-white);
  }
  100% {
    background: var(--white-04);
    border-color: var(--white-10);
    color: var(--msg-text);
  }
}

/* ============================
   SECTION 3 — OPTIMISATION (CYCLE)
   ============================ */

.optimization-cycle {
  position: relative;
  height: 550px;
  max-width: 550px;
  margin: 0 auto;
  --rotation-duration: 12s;
  --orbit-radius: 150px;
}

.optimization-products-text{
  text-align: left;
  max-width: 500px;
}

/* === CERCLES CONCENTRIQUES === */
.cycle-ring {
  position: absolute;
  inset: 50%;
  transform: translate(-50%, -50%);
  border-radius: 50%;
  
  /* Cercle externe - la moins transparent */
  width: 400px;
  height: 400px;
  border: 1px solid var(--brand-black);
  opacity: 0.15;
  background: transparent;
}

/* Créer les 3 cercles avec pseudo-éléments */
.cycle-ring::before,
.cycle-ring::after {
  content: '';
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  border-radius: 50%;
  background: transparent;
  border: 1px solid var(--brand-black);
}

.cycle-ring::before {
  /* Cercle moyen - moyennement transparent */
  width: 300px;
  height: 300px;
}

.cycle-ring::after {
  /* Cercle interne (petit) - la plus transparent */
  width: 200px;
  height: 200px;
}

.cycle-center {
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 12px;
  border-radius: 999px;
  border: 1px solid var(--border-light);
  background: var(--bg-white);
  /* box-shadow: 0 12px 30px rgba(15, 23, 42, 0.12); */
  z-index: 10;
}

.cycle-center-logo {
  max-width: 120px;
  height: auto;
  object-fit: contain;
}

/* === ANIMATION DE ROTATION === */
@keyframes orbitAround {
  0% { 
    transform: translate(-50%, -50%) rotate(0deg) translateY(calc(var(--orbit-radius) * -1)) rotate(-0deg); 
  }
  100% { 
    transform: translate(-50%, -50%) rotate(360deg) translateY(calc(var(--orbit-radius) * -1)) rotate(-360deg); 
  }
}

.cycle-item {
  position: absolute;
  /* padding: 16px; */
  border-radius: 9999px;
  border: 1px solid var(--border-light);
  background: var(--bg-white);
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 2px;
  width: 65px;
  height: 65px;
  /* box-shadow: 0 10px 24px rgba(15, 23, 42, 0.1); */
  transition: box-shadow 0.2s ease;
  font-size: var(--font-size-3xs);
  color: var(--brand-blue);
  
  /* Centrage + rotation autour du centre */
  left: 50%;
  top: 50%;
  animation: orbitAround var(--rotation-duration) linear infinite;
}

.cycle-item i {
  font-size: 22px;
  
}

/* Décalage des items pour 3 positions équidistantes */
.cycle-item.item-1 {
  animation-delay: 0s;
}

.cycle-item.item-2 {
  animation-delay: calc(var(--rotation-duration) / -3);
}

.cycle-item.item-3 {
  animation-delay: calc(var(--rotation-duration) / -1.5);
}

.cycle-arrow {
  display: none;
}

.ready-section-bleu{
    text-align: center;
    color: var(--bg-white);
}


/* ============================
   RESPONSIVE
   ============================ */

@media (max-width: 980px) {
  .strategy-products-content,
  .optimization-products-content {
    grid-template-columns: 1fr;
  }

  .strategy-hub {
    height: auto;
    max-width: none;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px;
  }

  .strategy-hub-center,
  .strategy-hub-item {
    position: static;
    width: auto;
    transform: none;
    animation: none !important;
  }

  .strategy-hub-center {
    grid-column: 1 / -1;
    justify-self: center;
  }

  .strategy-hub-line,
  .cycle-arrow {
    display: none;
  }

  .optimization-products-text {
    max-width: 100%;
    text-align: center;
  }

  .optimization-cycle {
    height: 420px;
    max-width: 420px;
    --orbit-radius: 110px;
  }

  .optimization-cycle .cycle-ring {
    width: 300px;
    height: 300px;
  }

  .optimization-cycle .cycle-ring::before {
    width: 220px;
    height: 220px;
  }

  .optimization-cycle .cycle-ring::after {
    width: 140px;
    height: 140px;
  }

  .optimization-cycle .cycle-item {
    width: 54px;
    height: 54px;
  }

  .optimization-cycle .cycle-center-logo {
    max-width: 90px;
  }

  .messages-products-content {
    gap: 24px;
  }

  .messages-timeline {
    gap: 10px;
  }

  .timeline-label {
    width: 100%;
    font-size: var(--font-size-2xs);
  }
}

@media (max-width: 640px) {
  .strategy-hub {
    grid-template-columns: 1fr;
  }

  .optimization-cycle {
    height: 300px;
    max-width: 300px;
    --rotation-duration: 15s;
    --orbit-radius: 80px;
  }

  .optimization-cycle .cycle-ring {
    width: 220px;
    height: 220px;
  }

  .optimization-cycle .cycle-ring::before {
    width: 160px;
    height: 160px;
  }

  .optimization-cycle .cycle-ring::after {
    width: 100px;
    height: 100px;
  }

  .optimization-cycle .cycle-center {
    padding: 8px;
  }

  .optimization-cycle .cycle-center-logo {
    max-width: 64px;
  }

  .optimization-cycle .cycle-item {
    width: 42px;
    height: 42px;
  }

  .optimization-cycle .cycle-item i {
    font-size: 18px;
  }

  .messages-arrow-track {
    margin-bottom: 14px;
  }

  .messages-timeline {
    flex-direction: column;
    align-items: stretch;
  }
}

/* READY SECTION — "ET SI ON COMMENÇAIT MAINTENANT ?" */

.ready-section-bleu {
  text-align: center;
  color: var(--bg-white);
}

.ready-title {
  font-size: 3.6rem;
  margin-top: 3rem;
  margin-bottom: 3rem;
}

.cta-white-big .get-rdv {
    display: inline-block;
    padding: 18px 40px;
    background-color: white;
    color: var(--brand-blue);
    font-size: 20px;
    font-weight: 600;
    text-decoration: none;
    border: 2px solid white;
    border-radius: 12px;
    cursor: pointer;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.cta-white-big .get-rdv:hover {
    background-color: var(--text-primary);
    color: white;
    border-color: var(--text-primary);
    transform: translateY(-2px);
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.2);
}

/* MESSAGES BENEFITS SECTION — "CE QUE ÇA VOUS APPORTE" */

.messages-benefits-section {
  display: flex;
  justify-content: center;
  margin-top: 48px;
  padding: 0 20px;
}

.qualite-card-white {
  width: 100%;
  max-width: 500px;
  padding: 24px;
  background: var(--bg-white);
  border: 1px solid var(--border-light);
  border-radius: 12px;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
}

.qualite-card-title-white {
  font-size: 16px;
  font-weight: 700;
  color: var(--text-primary);
  margin-bottom: 16px;
  text-align: left;
}

.qualite-benefits-white {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.brick-benefit-item-white {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  color: var(--brand-black);
  font-size: 0.75rem;
  text-align: left;
}

.brick-benefit-item-white i {
  color: var(--brand-blue);
  flex-shrink: 0;
  margin-top: 2px;
}

/* ============================
   MESSAGES SECTION - 2 COLUMN LAYOUT BELOW TIMELINE
   ============================ */

.messages-products-bottom {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: flex-start;
  margin-top: 56px;
  padding-top: 56px;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.messages-products-left {
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  text-align: left;
}

.messages-products-left h3 {
  font-size: 1.8rem;
  font-weight: 700;
  color: #ffffff;
  margin-bottom: 16px;
  line-height: 1.4;
  text-align: left;
  margin-top: 0;
}

.messages-products-left p {
  font-size: 1rem;
  color: #b0b0b0;
  line-height: 1.6;
  max-width: 420px;
  text-align: left;
}

.messages-products-right {
  display: flex;
  justify-content: flex-end;
}

/* Responsive: Mobile and tablet */
@media (max-width: 768px) {
  .messages-products-bottom {
    grid-template-columns: 1fr;
    gap: 32px;
    margin-top: 40px;
    padding-top: 40px;
  }

  .messages-products-left h3 {
    font-size: 1.4rem;
  }

  .messages-products-right {
    justify-content: flex-start;
  }
}

/* ============================================
   DESKTOP COMPACT - PREUVES & RÉASSURANCE
   (Stratégie)
   ============================================ */

@media (min-width: 741px) {
  .strategies-marketing .data-section {
    padding-top: 34px;
    padding-bottom: 12px;
  }

  .strategies-marketing .data-container {
    padding: 0 64px;
  }

  .strategies-marketing .data-kpi {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 0;
    text-align: center;
  }

  .strategies-marketing .data-kpi .kpi-row {
    justify-content: center;
    gap: clamp(44px, 7vw, 120px);
    margin-top: 0;
    flex-wrap: nowrap;
    width: 100%;
  }

  .strategies-marketing .data-kpi .kpi-item {
    flex: 1 1 0;
    min-width: 200px;
    max-width: none;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 8px;
    text-align: center;
  }

  .strategies-marketing .data-kpi .kpi-number {
    font-size: clamp(34px, 3.3vw, 52px);
    margin-bottom: 0;
    line-height: 0.95;
    letter-spacing: -0.02em;
    white-space: nowrap;
  }

  .strategies-marketing .data-kpi .kpi-label {
    font-size: 14px;
    margin-top: 0;
    line-height: 1.3;
    max-width: 220px;
  }

  .strategies-marketing .data-kpi .kpi-year {
    display: none;
  }

  .strategies-marketing .promises-section {
    padding-top: 26px;
    padding-bottom: 34px;
  }

  .strategies-marketing .promises-container {
    padding: 0 64px;
    gap: 0;
  }

  .strategies-marketing .promises-container h2 {
    display: none;
  }

  .strategies-marketing .promises-grid {
    display: flex;
    flex-wrap: nowrap;
    align-items: stretch;
    justify-content: center;
    gap: 50px;
  }

  .strategies-marketing .promise-block {
    flex: 1 1 0;
    width: auto;
    min-width: 0;
    min-height: 68px;
    border-radius: 14px;
    padding: 6px 10px;
    flex-direction: row;
    justify-content: center;
    align-items: center;
    gap: 8px;
    background: var(--bg-white);
    border: 1px solid var(--border-light);
    box-shadow: 0 2px 8px var(--black-05);
  }

  .strategies-marketing .promise-block:hover {
    transform: none;
    box-shadow: 0 4px 14px var(--black-05);
    border-color: var(--brand-blue-light);
  }

  .strategies-marketing .promise-header {
    display: flex;
    flex-direction: row;
    align-items: center;
    justify-content: center;
    gap: 8px;
    width: 100%;
  }

  .strategies-marketing .promise-header i {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 28px;
    height: 28px;
    border-radius: 8px;
    background: var(--blue-extra-light);
    color: var(--brand-blue);
    font-size: 16px;
    line-height: 1;
    margin-top: 0;
    flex-shrink: 0;
  }

  .strategies-marketing .promise-icon {
    width: 28px;
    height: 28px;
    border-radius: 8px;
    background: var(--blue-extra-light);
    flex-shrink: 0;
  }

  .strategies-marketing .promise-icon i {
    font-size: 16px;
    color: var(--brand-blue);
  }

  .strategies-marketing .promise-text {
    min-width: 0;
    text-align: left;
  }

  .strategies-marketing .promise-text h3 {
    margin: 0;
    font-size: 14px;
    font-weight: 600;
    color: var(--text-strong);
    line-height: 1.3;
    white-space: nowrap;
    word-break: keep-all;
  }

  .strategies-marketing .promise-text p {
    display: none;
  }

  .strategies-marketing .promise-text > span {
    display: block;
    margin: 0;
    font-size: 14px;
    font-weight: 600;
    color: var(--text-strong);
    line-height: 1.3;
    white-space: nowrap;
    word-break: keep-all;
  }

  .strategies-marketing .promise-text > span > span {
    display: inline;
    white-space: inherit;
  }

  .strategies-marketing .promise-text br {
    display: none;
  }
}